Greetings, Earthling!
This is Vasu
Video Content Expert
About me
VENI VIDEO VICI
Telling visual stories across generations and continents
A storyteller at heart, a video content expert by design
I love stories.
From when I was a boy on my mother’s knee, I learned the power of stories, about how they bring us joy and melancholy, empathy and inspiration, understanding and purpose.
And so I decided to tell stories for a living. I write, I do stand-up, I do podcasts
And, most relevant to you, I create videos. Good ones
Over the course of my career for over 2 decades, I have used video to tell stories — not just my own, but those of companies, brands, people and places. I’ve made:
Non-fiction TV shows
Branded content and marketing campaigns
Socially relevant content
Educational content
Digital entertainment content
Today, I am a content specialist with a 360˚ understanding of the content creation milieu from proposal to concept to execution to dissemination. I have constantly endeavoured to tell stories for people, brands, organisations and various other purposes, taking up ownership of entire projects, campaigns and strategies
In short, veni, video vici. I came, I made videos and I conquered
Experience
creative director
Format Factory
02/2022-09/2022
- Handling all creatives for this Vancouver-based content developer
- Created the improv comedy based format and show Unscripted – Jokes Our Jugaad
- Ran the entire project from scratch, creating the format, casting, production design and look-and-feel and driving the whole production
Group Head, Video
Adfactors PR
12/2019 – 01/2022
- Led and handled all aspects – creative and business – for India’s biggest PR agency
- Increased Y-on-Y revenue by 52% over first year in charge (during pandemic)
- Increased client engagement by over 200%
- Won a series of awards for Volvo India’s Chacha-Bhatija campaign to launch their new earthmover
- Pitched, developed and produced the agency’s first television commercial for NBFC brand Financepeer
- Major Clients: TCS | Volvo | UNDP | Vodafone
Business Head
Vertuals Digital (A Division of Ideate Labs)
05/2019 – 11/2019
- Led and handled all aspects – creative and business – for this digital video content marketing agency
- Increased revenue by 166%
- Produced the agency’s first television commercial for BFSI client Fullerton India
creative director
upGrad
01/2016 – 05/2019
- Created systems and processes to ensure timely delivery of high quality academic content for this edtech startup
- Increased output by over 450% in 3.5 years with only 150% increase in cost
- Created a series of marketing content that helped increase lead generation by over 300%
Vice president, creative execution
O4 Digital Networks
12/2011 – 02/2014
- Involved in sustained engagement with brands to produce content
- Created solutions for online digital marketing strategies and engagement
I’ve got to work with some amazing brands!
Education & SKills
Skills
Finely tuned creative sense
Inspirational managerial style
Innate understanding of production processes
Detailed awareness of all aspects of marketing and content creation paradigms
Project management experience and acumen
Intensely preparation centric
Highly effective leadership abilities
Delhi University
Bachelor of Journalism
07/1996 – 06/1999
3 Year degree course in print journalism, which inevitably led me to the exciting new world of television journalism, and thence to non-fiction broadcast. Serendipity at its best!
Recent Work
Fullerton India TVC
Rebranding TVC – #RishtaSammaanKa
Volvo CE India – Digital Ad
EC200D Launch Ad – #200KaDum
Unscripted – Jokes aur Jugaad
Improv Comedy OTT Show
