Featured Work
Unscripted – Jokes Aur Jugaad
OTT Show – 2022
I created, developed and executed this format for an improv comedy show for the Indian OTT market. Produced by Vancouver-based content house Format Factory, this show was hosted by legendary comedian Suresh Menon and featured the talents of the Mumbai-based improv troupe Medium Sized Improv, with Neville Bharucha and Shantanu Anam.
Directed by George Varghese
Volvo CE EC200D Excavator Launch
Online Ad – 2022
I conceptualised, created and produced this series of online ads for Volvo India’s Construction Equipment department which wanted to launch its multitasking excavator EC200D showcasing its multiple abilities in an entertaining manner. The series, called Chacha-Bhatija Banter, won various awards, including the SABRE Award for Marketing to Men.
Directed by Anish Chacko
Fullerton India – Rishta Sammaan Ka
Rebranding TVC – 2019
Executive produced this television commercial for NBFC client Fullerton India’s massive countrywide rebranding initiative, in order to make the brand look, sound and feel more “Indian”, despite its foreign sounding name.
Directed by Vibhu Puri
Financepeer
TVC for IPL Season – 2021
I conceptualised, created, wrote and executed this television commercial for NBFC client Financepeer over just 6 days, just in time for it to hit the new season of the Indian Premier League in 2021. We worked with Bollywood icon Viveik Oberoi on this project.
Directed by Ayushman Gupta
Street Vendors During The Pandemic
Documentary for Social Impact for Samhita – 2021
I created a series of documentaries for the Collective Good Foundation’s Samhita initiative to understand the impact of the pandemic and lockdown on the socio-economically weaker sections of Indian society, particularly women.
Meet the Faculty
A series of films for upGrad – 2020
I conceptualised, created and directed this series of films for edtech unicorn upGrad to showcase the various top level, talented outside faculty that was a part of upGrad’s offering of programs
Stuck in a dead-end job?
Series of Online Ads for upGrad’s Career Counselling Initiative – 2018
While I was Creative Director for video at upGrad, I created a series of videos for marketing as well; one of these was a series of ads to highlight upGrad’s amazing career counselling and placement services
Lenovo Gaming Tips
A series of videos for the launch of Lenovo’s Y Series Gaming Laptops in India – 2015
I conceptualised, produced and directed this series of videos as a promotion for Lenovo’s launch of its Y Series gaming laptops in India, involving various top professional Indian gamers giving tips on how to play their games well
Red Bull Tour Bus
Following the Red Bull Tour Bus across North India – 2014
I directed this film following the Red Bull Tour Bus’s tour across 3 cities in North Indian in the winter of 2014, following artists Alo Wala, Nucleya and DJ Su Real
The 1951 Lincoln cosmopolitan
A pitch video for Ford India – 2013
I created and directed this video about the beautiful 1951 Lincoln Cosmopolitan as a pitch to Ford India for a series exploring antique and vintage cars and their eccentric collectors in India
